To answer this you must read in detail so that your ads can work optimally and do not drain your funds when using the services of Adwords. Meanwhile, you may need to hire google adwords as well to help your business advertising campaign.
Here I give 2 tips telling to use Google Adwords:
1. Targeting Territories
The first thing you think about is targeting areas where your ads will be in pairs. for this, you have to think about which areas you are going to target and what language is in use, remember google is always effective place their ads as you expect but if you miscalculate the target visitors will not come because of that language and region is the first thing you think.
2. Targeting Correct Keywords
The second is to place the right keywords or keywords, to apply the correct use of keywords is to create keywords for the same title and description, for example, you want to use the keyword “How to Learn Website” as a title and for the description should bring the keyword for example for description “How to Learn Websites easy and Quick find only in your area by using keywords in the title and description Google will print bold on the keyword.